Engineering Excellence

Why General Misr?

Bridging global automotive technology with local craftsmanship to drive the Egyptian market forward.

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Established

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SQM Factory

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Global Brands

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Commitment
Factory
Our Blueprint

Built on Strong Foundations

To be the most influential and trusted company in Egypt’s automotive sector. We aim to support local industry through expanded local assembly and international partnerships, prioritizing impactful growth over speed.

Providing innovative transportation solutions. Expanding local assembly (ATG partnership), enhancing customer experience via a strong after-sales network, and building strategic alliances with global giants.

  • Quality: High reliability & performance.
  • Innovation: Latest global technologies.
  • Transparency: Clarity in all partnerships.
Why Us?

The General Misr Standard

Local Assembly (ATG)

Partnering with ATG in the 10th of Ramadan City to assemble Shineray vehicles locally, supporting the national economy.

Global Partnerships

Exclusive agent for Joylong, Shineray, and SWM, bringing world-class Chinese engineering to the Egyptian market.

3-Year Warranty

We stand by our quality with a standard 3-year or 100,000 KM warranty on commercial and passenger fleets.

Spare Parts Availability

Robust inventory at our Abbasia center and authorized dealers ensures your business never stops moving.

Diverse Fleet

From the X30 Passenger Van to the heavy-duty T30 Cargo Truck, we have a solution for every industry.

Future Expansion

Establishing a new 40,000 SQM factory by 2027 to further localize production and export capacity.

Our Strategic Partners

JOYLONG

SHINERAY

SWM

ATG

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