Established to lead the Egyptian automotive sector, drawing on the deep expertise of Abu Hatta Company (Est. 1974).
From our inception, we focused on delivering reliable transportation solutions for the local, Arab, and African markets. By partnering with global giants like Joylong, Shineray, and SWM, and establishing local assembly lines with ATG, we are not just selling cars—we are building an industry.
Since founding General Misr in 2019, our goal has been clear: to provide practical, reliable transportation solutions. We believe the future of industry in Egypt relies on innovation, technology localization, and investment in quality. We are steadily moving into a new phase of expansion with SWM and our local manufacturing partners.
To be the most influential and trusted company in Egypt’s automotive sector. We prioritize impactful growth over speed, aiming to deepen local industry roots through manufacturing and international partnerships.
To provide innovative, practical solutions for the Egyptian market. We focus on offering high-quality models at competitive prices, expanding local assembly, and enhancing customer experience through superior after-sales support.
General Misr founded. Secured exclusive agency for Joylong.
Launch of Shineray agency. Partnership with ATG for local assembly of vans and trucks.
Signed agreement with SWM to expand into passenger cars and motorcycles.
Establishment of the first private factory on 40,000 SQM to support localization and exports.
